Circle of Confusion manages and produces some of the entertainment industry’s hottest properties, including movies, TV shows and comics. When they approached CommonGround Creative, their website was outdated visually, but it also failed to provide the functionality desired. As an organization directly involved with hip and trendy properties, they needed a modern site that truly represented their brand. In addition to this – and where the real challenges on this project lay – Circle of Confusion had some very specific site needs unique to their industry.
Circle of Confusion maintains an enormous following of professionals from both within and outside the industry, and they leverage this to inform, excite and engage their base. The team and I worked to introduce social integration onto the site, which now acts as a hub for Circle’s social networking efforts. Connecting a website to social networking platforms is a small endeavor, but it’s the sort of solution that can dramatically improve the performance of existing marketing investments.